DENTNet branding
The first global operator with blockchain secure backend.
Year
2023
Role
Design Lead
Created with
TDSoftware GmbH
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65258bfdfee726e2a6c4c7a7_Img%20juniti%201.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652921259f1800f50400128e_Img%20dentnet%20mobile%201.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65291768a1361f6e16aa065e_Img%20dentnet%201.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652921259f1800f50400128e_Img%20dentnet%20mobile%201.png)
Challenges
1
Visualizing blockchain
Blockchain is a highly abstract concept, and it is challenging to create visual elements that effectively show its principles.
2
Show complexity in a simple way
Behind DENTNet is a blockchain technology that is not so easy to understand. When designing for DENTNet, I aimed to avoid overwhelming, complex visuals that may confuse potential clients and create a simple brand presence using straightforward metaphors.
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65291788fd477bfd710d3c7c_Img%20dentnet%202.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65292134f09f26a0344d1199_Img%20dentnet%20mobile%202.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652917a318d5acbdabf5d258_Img%20dentnet%203.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652917ac9bff87e76941bc7a_Img%20dentnet%204.png)
Keywords
Using keywords helps to simplify the brand's essence into a few words. This simplification gives a clear beginning for design and ensures that all design parts match the brand's main identity and message.
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652917c33236320ae1995424_Img%20dentnet%205.png)
Mood board
A mood board provides visual inspiration and serves as me as s reference point. It also evokes specific emotions and moods associated with the brand.
I wanted DENTNet to look and feel like a global, flexible net that covers the world and provides safe connection.
I wanted DENTNet to look and feel like a global, flexible net that covers the world and provides safe connection.
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652917e1264dedce35c57710_Img%20dentnet%206.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652921449bff87e7694c6d18_Img%20dentnet%20mobile%203.png)
Logo design process
When designing a logo, I always looked back at my research and mood board, trying to find a fitting image that feels like the brand's voice and clearly represents the idea.
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65291803ede77d73d7465f22_Img%20dentnet%207.png)
Final logo
The final logo looks more straightforward and minimal than previous iterations but has a clear message. The square blocks represent the decentralized blockchain nodes, while the mobile connection bar is the mobility and connectivity.
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65291810361caf2da15ab9b4_Img%20dentnet%208.png)
Patterns
The squares and tiles represent the building blocks of mobile connectivity, symbolizing the interconnectedness of devices and networks.
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652918399bff87e769429635_Img%20dentnet%209.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65291840e01c23b4bb9ffc39_Img%20dentnet%2010.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/6529184bb262fbd7a86e2fbc_Img%20dentnet%2011.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65291852cd18e3e8b8e6289a_Img%20dentnet%2012.png)
Landing page concept
Creating a website concept is an important starting point in developing a design language that always helps me to see how all design elements look together.
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65291861fd477bfd710e43d8_Img%20dentnet%2013.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65292162f72a91e09e58d0ea_Img%20dentnet%20mobile%205.png)
Other assets
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652918831c309ba460c6b187_Img%20dentnet%2018.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/6529218802485b3480b93f29_Img%20dentnet%20mobile%206.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652918a8c576df93df4091d3_Img%20dentnet%2017.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652918b67a4da27514fe28a4_Img%20dentnet%2016.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/65292197cd18e3e8b8f13631_Img%20dentnet%20mobile%207.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652921b0e4171f39a04ba9aa_Img%20dentnet%20mobile%208.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652918d49bff87e769433530_Img%20dentnet%2015.png)
![](https://assets-global.website-files.com/6524157ff7cd709b1a528c0e/652918e040e92ae64d34cf0b_Img%20dentnet%2014.png)