Juniti branding
Brainstorming
Branding concept
Naming
Logo design
Landing page
Juniti is an app for youth communities in Germany, where users can connect, discover local events, chat with fellow members, and ask dedicated youth center workers for guidance and support
Year
2022
Role
Design Lead
Created with
TDSoftware GmbH
Challenges
1
Be youthful and professional
It was essential to find a balance between appealing to a youthful audience while maintaining a professional and trustworthy image, as the app targets both young users and potential youth center workers.
2
Ensuring inclusivity
Ensuring inclusivity and cultural sensitivity is vital, as the app caters to diverse youth communities in Germany.
Logo
The star's shape evokes a sense of brightness and aspiration, aligning perfectly with the vibrant energy of youth and the potential for growth and development.

It contains three significant intersections, each representing a group of people in youth communities: members, parents and social workers.
Landing page
The landing page was developed to attract mainly social workers and spread the word about the app among youth communities.